20110111

Why do I call myself “potentialKEN”?


"potentialKEN" might be a fun place to begin.

I’ve been “potentialKEN” since the waning days of the last millennium.

My approach to my ‘personal branding’ has garnered a variety of reactions and inquiries over the years.

I originally wrote what follows as a response to a recruiter who wanted to know why I had chosen potentialKEN@AOL.com as my e-mail address (and have repurposed that response a couple of times since).

It seems like a good foundation for my blog to post my original e-mail response here as an addition to ‘the public record’ and as a way of introducing myself as ‘author’.

Read on if you dare…